I'm a brand manager, creative director and designer. I bring vision, mentorship, collaboration & nearly two decades of experience to the table. There's nothing more exciting than when a brand is able to genuinely connect with someone. The more connected a brand is - to business strategy, to culture, to its customer experience, the more effective it is.
In the future, I'd like to continue pushing the boundaries of connectedness between brands and real people through strategy and top-notch creative you can't help but engage with.
Experience
2018-present
Creative Strategy Lead
RS&H, Inc.
Jacksonville, FL
Currently, I lead a creative team responsible for visual and verbal identity, governance & campaign creative. I also manage agencies, freelancers, consultants and vendors. I’m responsible for guiding the vision and direction of the brand while also growing the team in both technical and soft skill sets. My team is also leading a Brand & Culture Program that connects brand architecture with culture and business strategy, equipping marketing, business development and sales with the tools they need to go to market while staying on brand and consistent across experiences.
2017-2018
Senior Art Director
Web.com
Jacksonville, FL
Here, I led a team of designers & writers in the corporate in-house agency. The group was highly experimental, testing new design tools and techniques at every opportunity, and I continue to carry that mentality with me as I continue to lead teams today. I worked with agencies, strategists and marketing, sales and social teams to build meaning behind the visual identity and connect it with the business strategy.
2013-2017
Senior Designer
RS&H, Inc.
Jacksonville, FL
I quickly evolved my position from a graphic design team lead to a manager of visual identity, all while building relationships across the entire firm, not just in the creative department.
2012 - 2013
Senior Art Director
Pearl Design Studios
Jacksonville, FL
I managed the creative team including designers, writers and developers while exceeding expectations of the creative director, owner and clients. We created brand identities & launched digital ad campaigns and event activation, amplifying brand strategy.
2009-2012
Creative Director, Owner
Cason Lane Design
Jacksonville, FL
This part of my career built lasting relationships in a variety of industries, mainly focusing on wellness B2C businesses. I grew relationships with clients, vendors, freelancers and mentors all while keeping design skills sharp and building a business-savvy mentality that remains with me today.
2006-2009
Designer
Kreinest & Associates
Jacksonville, FL
Kreinest was a small agency where I learned to think fast and work creatively and efficiently. Here I specialized in visual brand identity, logo design and advertising for B2B and B2C brands.
2004-2006
Designer
The Dalton Agency
Jacksonville, FL
I grew my skill set and learned quickly doing design work, sitting in on client meetings, learning print production tricks of the trade & digital design standards. We worked with mainly B2C brands like McDonnalds and the Jacksonville Jaguars.
Education
2001-2005
Flagler College
Flagler College is well known for their intensive design program. Here, I majored in graphic design and minored in both Illustration and Advertising earning a BFA in 2005.
2021
IdeoU
Certificate in Creative Leadership