iPark Branding & Environmental Design

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A city in Florida created a park in a central part of downtown. The park is five city blocks long, located under the major interstate running through the city. The logo was designed with that in mind, the lines act as the interstate overhead, and the dot on 'i' is representative of this central location and the sun that is so bright and strong in Florida. 

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The park is broken into five major sections, and a subbrand was created for each: Gather, Market, Play, Sport & Remember. Each of the sub brands take a nod from the primary park logo, and utilize simple linework and a dot. These shapes are combined into distinctive patterns in all environmental signage throughout the park. 

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This project was a major exercise in collaboration - with the City of Orlando, with 3D artists, engineers, architects and planners. Through it all, everyone maintained a sense of camaraderie and shared vision of creating something fun and entertaining for the people of Orlando.